You’ve engaged your audience; now it’s time to turn your new friends into sales with lead nurturing.
Duration: 1 day
On the Basic course, we discuss how important it is to transform all this hard online engagement work into sales using lead nurturing. Now, we’ll show you in detail how to measure the return on investment from all your online marketing.
What you will learn
The theory is simple; asking website visitors to give you their details in return for downloadable content gives your sales team qualified leads. Here’s how, in detail, to create landing pages which get results - then how to score and follow up those leads strategically.
Not everyone will be ready to buy your products or services immediately. Here’s how to perform effective lead nurturing by understanding your buyer personas; taking advantage of technology like email automation and behavioural communications.
Book onto this Advanced course module now or contact us for more details.