There’s so much noise on the internet: how do you find out where your customers are?
Duration: 1 day
In our Basic course, we discuss how important understanding your market is. Now, in this online research course, we will help you to develop the practical skills you need to strategically map your market and understand who you’re selling to.
What you will learn
How do you know who your customers are and what they want? In this online research course, we show you how to segment your target audience in detail: getting to know who your customers are, what motivates them to buy and what online channels they use to be sociable and review products. We’ll also discuss what their ‘business pains’ are - and how you can create solutions to those issues through your content.
Which other companies are targeting your buying personas, and how successfully are they doing it? We arm you with the skills you need to make a tactical map of the market and compile a battle plan.
How are people finding your website? Are they aware of your brand name; if so, are they finding you via search engines? Are they unaware of your brand name; if so, are they finding you via search engines? We share the practical skills you need to undertake thorough, competitive keyword research in this online research course.
Book onto this online research course now or contact us for more details.