Your marketing is working, the leads are flooding in; now it’s time for upkeep through advanced analytics.
Duration: 1 day
Cost: £900
Search engine optimisation and content marketing are long-term campaigns. For success, constant measurement using advanced analytics - and tweaking your approach accordingly - is vital. To engage your customers effectively, you need to commit to building your brand.
What you will learn
Measurement
Chances are you know what Analytics software is, but you can learn a lot more from it if you go beyond just counting clicks. We’ll delve into advanced analytics techniques that use website data strategically to monitor all your online engagement channels; to measure the return on investment from marketing campaigns and enable forecasting.
Ongoing improvement
We’ll show you how to investigate which content is creating leads and which isn’t. We’ll also explore how to take market developments into consideration when tweaking your content approach to match your buying personas’ needs.
Zoober Community
Thanks to Zoober Community, our exclusive website area for course delegates, you’ll find it easy to keep up-to-date with the latest thinking in digital marketing after the course is finished. You’ll gain access to the how-to guides, follow up webinars and other resources we share. You will also benefit from being able to chat to our trainers and fellow students - to share news of your success, as well as ideas and tips.
Book onto this Advanced course module now or contact us for more details.