You’ve got something to say; now it’s time to get the message out there.
Duration: 2 days
On the Basic course, we discuss how important it is to take advantage of as many online channels as you can; to ensure you’re reaching your buying personas wherever they are, whenever they’re ready to listen. Over these two days, we’ll explore strategies to make that happen; how to perform social media optimisation, engaging with communities and fellow bloggers to get your message in front of an international audience.
What you will learn
Social media optimisation
Some 63% of businesses don’t generate leads from social media, according to HubSpot. We’ll show you how to get the most out of channels such as Facebook, Twitter and Google+ - not just getting your message heard, but turning that awareness into sales leads.
The reports of the death of email have been greatly exaggerated; it’s still a valuable marketing tool, used correctly. We’ll show you best practice strategies for developing email marketing campaigns - including how to ensure your emails get read and create sales and how to measure your success to create continuous improvement.
Search engine optimisation
We arm you with knowledge of advanced search engine optimisation techniques for your website and content feeds; explaining the latest changes to Google’s and other search engine’s ranking systems and how to achieve long term success.
Book onto this Advanced course module now or contact us for more details.