Find out what your target audience wants to know, then create content that fulfils their needs.
Duration: 1 day
On our Basic course, we discuss how important content marketing is. Now that you’ve listened to what your buying personas need, in this Advanced course module we’ll show you how to give it to them.
What you will learn
Are you blogging, tweeting and producing videos? If so, is anybody listening? We explain why content marketing is crucial for your business; but also why it’s so easy to get it wrong.
The ‘Awareness, Consideration and Decision’ content approach
We show you how to produce a content schedule that creates a community around your brand; building ‘awareness’ of your company’s unique offering. Then you can target the customers ‘considering’ making a purchase. After that, we drill down into how to produce content which creates a buying ‘decision’.
We share best practice tips on the content formats and design options available to you and explain the triggers which create online buying decisions.
Working the search engines
We discuss the importance of SEO keywords; why it’s crucial to choose a range of keywords to optimise your website, and how to strategically work them throughout your website and content. We’ll also show you how to get maximum effect without producing copy which sounds hackneyed and artificial.
Book onto this Advanced course module now or contact us for more details.