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Digital Marketing Training Resources

Get the latest on boosting the digital marketing impact of your business

Download essential eGuides, webcasts and white papers for an expert insight into the latest issues and approaches. You’ll find the most recent resources at the top.

Get more resources when you train with us!

Want more? Every business completing a Zoober training course gains free access to a huge range of take away resources, cheats, tips and tricks to help you take what you have learned back into the workplace.

 

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6 Ways to Generate Leads Using LinkedIn6 Ways to Generate Leads Using LinkedIn

Don’t leave your LinkedIn account to languish in under-use. There could be hundreds of prospects lurking among all those LinkedIn profiles. It’s the perfect searching ground to find the right customer who needs exactly what you offer.

Learn to engage people on LinkedIn and they’ll learn to love your company. Lead nurturing on LinkedIn and give a real boost to your business.

Social media training with Zoober can show you the path to success.

Read our top tips to learn how to utilise LinkedIn to pull in those prospects like a true professional.

Think you know everything about LinkedIn? Click here to boost your know-how

 

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10 Facebook For Business Best Practices10 Facebook for Business Best Practices 

Don’t compile a long list of Facebook ‘likes’ and then rest on your laurels. You could turn that ‘like’ into a ‘love’ through a little interaction with your company’s fans. And remember that a good word on Facebook will buzz along the fastest grapevine around.

Learn to engage people on Facebook and you’ll reap the rewards when your online marketing perpetuates itself. Friend your fans on Facebook and give a real boost to your business.

Social media training with Zoober can show you the path to success.

Read our top tips to learn how to utilise Facebook to pull in those prospects and make them your friends. 

Thought you'd gone as far as possible on Faebook? Find out how you can go further.

 

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Pull Marketing StrategyIs pushing for business pushing you to the edge?

The traditional ‘push marketing approach is all about trying to grab people’s attention when they’re not looking, not committed or not interested.

Pull marketing offers a more profitable and effective alternative - target those who are clearly in the market for what you’re selling.

So how does it all work?

Our eGuide How to Implement a Pull Marketing Strategy delivers a step-by-step look at how to create your own pull marketing strategy, including:

  • Three reasons businesses can’t afford to ignore pull marketing
  • A step-by-step outline of putting together and deploying your own pull marketing strategy
  • The crucial aspects of an effective pull marketing strategy.

Download the eGuide and start pulling in those customers now!

Why pulling is more effective than pushing in marketing   

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How To Generate Leads From Social MediaSocial media – marketing accessory or sales tool? 

Feeling like your social media is a superfluous marketing accessory, rather than a true earner?

It’s a common trap to fall into. Underestimating social media often prevents companies from discovering how they can generate real sales leads from social media marketing activity.

Our eGuide How to Generate Leads from Social Media explains:

  • Why applying a clear sales strategy to your social media marketing ismore important than ever
  • How to make social media work more effectively as part of your marketing plan
  • How you can put together a marketing strategy that uses social media to actively drive leads and sales.

Find out more now by downloading How to Generate Leads from Social Media.

Don't get left behind on Social Media  

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inbound marketing for beginnersWhat is inbound marketing and where did it come from?

Inbound marketing is about using a combination of blogs, search engine optimised content and social media to pull visitors to your website; where they find content that delivers real value.

HubSpot, an American marketing software company, originally coined the phrase. American businesses have been doing this for a bit longer than us Brits. In fact, it’s really taken off over there; whereas in the UK, it’s just starting to attract the attention of business owners and marketers. Don’t worry though; we’re not total dinosaurs as it only really started to grow in popularity in 2011.

A HubSpot survey of American businesses last year showed that over half of them planned to concentrate on inbound marketing more. It also revealed that the gap between spend on outbound marketing and inbound is growing, and that can only be down to one thing; inbound marketing delivers better results. No, actually, it’s because of two things – inbound is cheaper too, as the same survey revealed that the companies doing it spend 62% less per lead than the ones still shouting out messages to whoever will listen.

To find out more about how inbound marketing and our digital marketing training can transform your marketing processes to get better results...

Download our eGuide 'Inbound Marketing for Beginners'.

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why most trainingFed up with wasting your time and money on training courses that don’t get results?

We’re not surprised. Professionals really do need to do more with less nowadays so make sure that you spend your budget on a digital marketing training course that will arm you with the practical skills you need to deliver better results.

Academic theories really have no place in working marketing departments and businesses, which is why the hundreds of courses out there don’t really work. Well, it could also be because the content and the trainer haven’t changed in 15 years so it’s boring, irrelevant in today’s digital world and leaves you uninspired and wondering why you bothered.

You’d be far better off spending your precious budget on a Zoober digital marketing training course, which will teach you how to get a 15% increase in your results with 60% less investment. Sounds good, doesn’t it?

Read our eGuide 'Why Most Training Doesn't Get Results' to explore the Zoober philosophy further.

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