Do you know who has visited your website?
Does your website generate leads for your sales team?
Your website shouldn't just be a pretty face - it should transform browsers into buyers, and provide your marketing and sales teams with rich data on customer behaviour. We'll explain how to use analytics software to measure engagement online, and how to act on what you find out.
What you’ll learn
- How to transform your visitors into leads...
- ….and how to convert leads into customers
- How to encourage customers to part with their contact details online
- What 'lead nurturing' is, and how to do it well.